Despite the urge to spend as much time outside as possible this summer, it doesn’t mean you should slack off when it comes to your website. There are a few ways to give your site a boost this summer, from web hosting to seasonal content.
With summer in the UK in full swing, it’s just about safe to go outside without a jumper on. And although you’ll be looking for any opportunity to enjoy the sunshine, there should always a conscious effort to work on your website. The summertime has the potential to be a successful season in regards to producing content and gaining more traffic. Here are five top tips to give your site a boost this summer.
Maintain an Active Online Presence
The weather in the UK is unpredictable at all times, so during summer people will don their shorts and sandals at the first sign of sunlight. With lots of outdoor activities, barbeques, beach days, and sunbathing to enjoy — it doesn’t leave a whole lot of time to post content on your site consistently.
An active online presence is vital to keep your audience interested, maintain a sense of relevancy as a blogger, and prevent your site from becoming stagnant. Sites that don’t get updated regularly will be a lot less engaging to visitors than those with updates throughout each month.
Write Summer-Based Content
Everybody loves the summertime, so why not write about it? You have your chosen niche and summer is a relevant topic, so combine the two and write some creative seasonal content. Doing so will give you a content theme people will be searching for online.
‘Summer Travel Ideas’ is a trendy one for a start. With some time off and the weather finally sorting itself out, it’s an ideal time for people to go on holiday. There are so many niche topics that become more engaging to readers purely because they focus on summer. Summer weight loss, fitness, family activities, and travel tips are all relevant and worth writing about.
Re-Evaluate Your Web Hosting Service
Take a quick step away from the creative side of your site and focus on something technical — your web hosting service. It’s the service that grants you the web space and bandwidth to create a website, and one that you should re-evaluate from time-to-time. It’s easy to just pay for website hosting and ignore it from then onwards, safe in the knowledge that it’s doing its job in the background.
This isn’t the smartest idea in the world, especially as your site begins to get more visitors. In this instance, if your web hosting service isn’t up to the task, you will suffer from slow loading times and potential downtime. Both of which are a nightmare as the site’s owner, but it’s your audience who you should be concerned about — a poor quality website will make them go elsewhere for content.
There are a few things to consider when choosing website hosting (such as VPS hosting, dedicated servers and cloud hosting) so it’s worth getting to grips with them all and deciding which option is best for your site.
Go On a Trip
Not feeling inspired by your current surroundings? Take a trip! Even just going away for a long weekend is a great way to see somewhere new, take a break from life at home, and be inspired to write unique content. The benefit of laptops, tablets, and phones is that you can write and take photos for blogs while on the move — meaning you can create a really engaging travel piece.
The chosen location will depend on your budget, but if your holiday funds are relatively tight, then stay in the UK. There is an abundance of destinations in Britain that can outshine many on foreign soil. Scotland, for example, has beautiful countryside, mountains, and cities like Edinburgh that people travel from far and wide to visit.
Interact with Other Bloggers
The blogging world is full of diverse, creative, and interesting people — just like you! Interacting with other bloggers is beneficial to your creative process as it allows you to compare ideas, collaborate on projects, or just have a chat with someone who shares the same interests and passions as yourself.
There are many ways you can interact with other bloggers, whether it’s online via email or skype, blogger meet-ups, or even travelling to a blogging conference. The latter is extremely beneficial in regards to industry insight and knowledge. Blogging and media professionals are a fantastic resource to establish your brand further.
All of the tips above are worth implementing into your summer website plans. Not only does it give you a variety of things to work on, but it also makes sure that you head into the autumn months with a significant backlog of summer content. Whether you take a trip, reassess your web hosting service, or go to a blogging conference — the summer is an ideal opportunity to give your site a boost.
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